Radio host, professor and author Dr. Michael Brown tackles the cutting-edge topics of today.
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In the Line of Fire, with Michael Brown
Wednesday, March 20, 2019
Robert Mueller, Pay-Per-View TV and the Re-election of Donald Trump
U.S. President Donald Trump boards Air Force One.
U.S. President Donald Trump boards Air Force One. (REUTERS/Carlos Barria)
How could the Mueller investigation actually help President Trump to re-election in 2020? And what does this have to do with pay-per-view TV and the phenomenon of a reality TV star becoming president?

Let's start with pay-per-view TV, connected for years with professional boxing and now with other combat sports as well.

In the case of two great boxers at the height of their game, 500,000 pay-per-views would be terrific. (In other words, 500,000 people would pay something like $79.95 to watch the fight in the privacy of their own homes.)

But here and there, pay-per-views have exceeded 4 million buyers, and in each case, the main draw was a boxer named Floyd Mayweather.

Why were his pay-per-views so much more successful than any other boxer to date?

It wasn't because of his exciting style. To the contrary, he was a defensive genius whose fights were often somewhat boring and one-sided.

No, the reason his fights drew such massive audiences was because he became a household name.

Put another way, non-boxing fans would buy his fights, and that was the key to his phenomenal success. He transcended boxing alone and drew in a larger, sporting audience. In fact, some of his viewers weren't even sports fans at all. They tuned in for the Mayweather event.

How does this tie in with Donald Trump?

It's simple. Before he ran for president, he was already a star. A big star. A reality TV star. And so, the crowds that came to his rallies transcended the normal political crowds.

His rallies were reality TV events, only in person. They were a happening, and they continue to be a happening to this day.

That's one large reason his rallies were consistently larger than those of his competitors. He was a reality TV star before, and he continues to be a reality TV star as president. read more
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